Tonita Webb

CEO
Verity Credit Union

Tonita Webb, DBA, was named the CEO of Verity Credit Union in early 2021, the first woman and Black American to be named CEO in the organization’s history. She continues to move Verity forward in socially responsible banking to create vibrant communities. Tonita brings a strong vision for harnessing financial tools, data, and technology, with a passion for diversity, equity, and inclusion, to enhance the lives of underserved community members.

Tonita came to Verity from Seattle Credit Union, where she spent fifteen years as Executive Vice President, Chief Operations Officer, Senior Vice President, and Chief Administrative Officer. In 2021, Tonita was named a Woman of Influence for the Puget Sound Business Journal, and in 2023, American Banker named her one of the most powerful women in credit unions.

As an Air Force veteran, a DBA, and a mother of four, Tonita leads by example and gives herself freely to her community work. She currently serves on the boards of Filene Research Institute and serves on the National Credit Union Foundation’s FinHealth Fund Committee. She has served on the boards for the non-profit Southeast Effective Development (SEED) and social enterprise Pioneer Human Services. She is a champion of diversity, inclusion, and financial well-being for all and is a frequent public speaker.

As important as her credentials are, Tonita learned empathy and compassion while being raised by her single mother in low-income housing projects in Virginia. Her mother’s work ethic has inspired her to lead, whether serving her country, her employers, or her members.